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An “open sounding, dance-based ballad” is how BlueJuice frontman Jake describes the band’s latest release, On My Own. Co-written with Julian Hamilton of The Presets, the song embodies a little LCD Soundsystem and a little of Steve Winwood’s 1980s classic Valerie (that average song with awesome aerobics girls in g-strings clip by Eric Prydz a few years back). Filmed in true 1980s fashion, the clip will be released exclusively on redbull.com.au on Friday, March 2.
“I’m putting it out there as probably the best clip that’s come off the record,” says Jake. That’s a brave statement given Act Yr Age featured Jake making out with a grandma and has made headlines nation-wide…
“Haha. The hook for Act Yr Age was pretty big obviously, so it’s hard to compare with that. But I think of this as being a concept thing that I don’t think has really been done before,” Jake says.
In essence, the clip is 1980s karaoke clip spoof.
“We did it in LA and shot on Santa Monica pier," Jake says. "it’s really cheesy, with us in Indian wedding dress and Stav and I wandering around on Santa Monica pier set amongst this backdrop of Stav and a pregnant lady, who is betrothed to someone else."
“He is obviously pretty broken up about the fact she is interested in someone else and eventually she leaves him and he finds his way back to happiness via our friendship. It’s ridiculous, and there are lots of seagulls flying around and stupid playground and beach shots, sunsets, roses and an over-the-top love scenes.
“And my favourite scene is when Stav falls to his knees in the waves and screams ‘nooooo’. That’s an important part of any drama, and he really does bring it on that level.”
And for that extra effect, the lads put the clip through the VHS process and spent even more of Red Bull's money to make it look even “shittier”.
“We’ve edited it and shot it to make it look cheap but it’s actually really well made and we put a lot of effort into making it look like a karaoke video,” Jake says. “It’s got the words and everything. I guess we’ve cut some costs by machining a karaoke clip at the same time as our video clip.
“That’s always something we look for when making videos; we want to create something unlike anything done before."
All jokes, seagull flocks and pregnant brides aside, Jake says the essence of the song itself is heart-felt. We understand that’s the first time Jake and the term 'heart-felt' have been used in the same sentence.
“This is actually a big step for us,” he says. “It’s a different thing to be doing and I really want it to do well. Because I genuinely mean the lyrics of the song, I’m not faking it. Even though it seems a bit ridiculous as a clip and a tune, all of our stuff has that pop-ridiculousness to it. But I mean the song in the sense that I went through a break-up recently. And I hope that it cuts through because the sentiment is genuine.”
Sounds legit. And stay tuned for a secret element to the song that will be revealed by Jake and Stav later this month. They refused to give clues, only other than to say…
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